In 1925, Miss Enid Justin founded the Nocona Boot Company and Nocona never looked back. An appreciation for, and the ability to make, fine hand-made leather goods is simply ingrained in us.

1932 saw the start of Nokona Athletic Goods. The Storey family has owned and operated this baseball glove and sporting goods manufacturer through four generations. Nokona Athletic Goods is the last of the old-time baseball glove makers left in the United States.

Although Nocona Boots are no longer manufactured here, (the company was relocated following the death of Miss Enid), other leather goods companies continue the community's heritage.

The Fenoglio Boot Co. is the creator of fine handcrafted western boots in the tradition that Nocona has become famous for.

Businesses & Services

Nocona is a town that is, “Small enough to start something, and Texan enough to finish it!” This is a community that pursues excellence and quality in all areas from leather goods, to agriculture, to petroleum, to preserving our Western and Native history.

Our entrepreneurial spirit has brought Nocona a long way from a cattle rest stop. From the envelope manufacturing company and precision machine shop to offices and retail, small business and manufacturing continues to be a driving force of the community.

Local community education comprised of six school districts and a community college within the county offers a solid base for employment opportunities. In addition, the area medical community also continues to be a significant source of job growth.


Nocona is drawing on its history to promote tourism and business development. Museum expansion and activities, and restoration of historic downtown buildings all combine to form a healthy economic base from tourism.


There is no doubt that the Barnett Shale is driving the economy of much of north Texas, including the southern part of Montague County. The "North Field", an oil field between Nocona and the Red River, contributed to Nocona's economy for much of the 20th century and continues to do so on a smaller scale. Pipelines, gas extraction plants, compression stations, and drilling all contribute to a healthy job force for the energy industry. The need for trained employees is high, as the industry now heavily relies on technology as well as hard hat skills.

North Central Texas College in neighboring Bowie offers both a two-year Associate degree program and a one-year certificate program in Oil & Gas Technology.


Agriculture is the historic backbone of the area, with early development centered around cattle raising and producing forage for livestock. From 1880 to 1914, the biggest cash crop was cotton, which at its peak saw 40 gins producing 43,595 bales of cotton. When cotton began to decline, farmers turned to truck farming, planting watermelon, tomatoes and potatoes. In 1980 Montague County lead the state in the production of apples and was sixth in the production of peaches.

The area continues to rely on venture cattle as a significant industry base for employment. Beef combined with hay, wheat, dairy products, pecans, tomatoes, peaches, peppers and melons are the chief agricultural products in the county. Grapes are now locally grown, harvested and produced into some of Texas' best wines. Local wineries include Arché, Blue Ostrich, 4R, OG Cellars, and Marker Cellars.

A private non-profit agency, Workforce Solutions North Texas provides services to both employers and job seekers in Montague and surrounding counties. Its mission is to place North Texans in jobs and to equip workers with skills that foster economic development. Services are provided in Montague County in Bowie at 800 Highway 59 North, Monday through Friday, 8:00am through 5:00pm. (940) 872-2424